Kichin: Episode 5
Consumption Always and Everywhere

The Korean Wave (Hallyu) is a collective term used to refer to the phenomenal growth of Korean culture and pop culture encompassing everything from music, TV dramas, movies to cosmetics and cuisine. A fascinating aspect about the Hallyu is that it was born due to an economic policy during the late 90s when the South Korean government began putting funds into the entertainment industry after the 1997 Asian financial crisis known invariably in South Korea as the ‘IMF Crisis’ to revive the country’s economic landscape. The expansion having greatly contributed to South Korean economy has today become the nation's top priority as per the government.

Starting off as a cultural phenomenon in the East Asian region, then South East Asia, it has today turned into a global phenomenon. The consumption of Hallyu has delineated multiple borders in various societies-national, cultural, gender, class, and ethnicity borders that are constantly shifting and transforming. Working within that conceptual framework, directed by Takeru Thile, “Kichin” is made with a dual purpose of being a “commercial” for Kichin, the Brooklyn based restaurant but also a subtle commentary on pop culture, consumerism, history and transnational identity through the allegory of a 90s k-drama involving food and romance.

Directed by Takeru Thile
8min/ Romance / Mini series
Episode 5
One summer night of 1998 (South Korea), Jinwoo and Yejin reunite at “Kichin.”
OST by singer/songwriter Kim Hyun Chul
Project made in collaboration between Kichin, Far Near (Vol 2 Taste Distaste) and Movie Da, a new production from Seoul.